Instacart salary negotiation
Company Guide
September 25, 2022
Sameer Siddiqi
Lead Negotiator @ Rora; 100+ negotiations completed

Instacart Salary Negotiation

Instacart has grown incredibly quickly and has been on the verge of an IPO for a while now. In 2021, they were one of the top paying companies in the industry and made some big moves hiring a tier 1 leadership team (including Fidji Simo, former head of Facebook App). The key question now is how the upcoming IPO will impact compensation at what is one of the highest paying tech companies.

The goal of this guide is to equip you with the essential pieces of information you need for your upcoming Instacart negotiation. If your situation is unique or you want 1:1 support to ensure you maximize your compensation, please sign up for a free consultation with our expert negotiators.

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Table of Contents

  • Instacart Offer Compensation Components
  • Instacart Negotiation Process
  • Instacart-Specific Negotiation Advice

Instacart Offer Compensation Components

Before starting any negotiation, it is important to understand the bigger picture when it comes to compensation components offered. A typical job offer for a tech role at Instacart (e.g. Software Engineer) should contain the following monetary components:

  • Base Salary
  • Equity (also known as Restricted Stock Units - RSUs)
  • Signing Bonus
  • Stock Refreshers

This is what a L5 Senior Software Engineer offer at Instacart looks like over a 4-year period.

Note: stock refreshers won't actually be listed in the offer letter, but they are expected at Instacart. Ask your recruiter about this for more information on ranges.

Base Salary

Instacart's base salary can be negotiated, but in-line with industry standards, it's not something that changes dramatically during the negotiation. However, one key thing to note is the impact of years of experience on base salary at Instacart in particular. We've seen L3 Engineers with 1 year of experience make as low as $115k base, and L3 engineers with 5 years of experience can make up to $165k base, even if both are starting at Instacart at the same time.

This has a reverse bell curve effect in mid-levels, with the base salary range being much smaller from L4 - L6, then the range opening up a bit more in the higher levels.

Stock Options or Restricted Stock Units (RSUs)

Since Instacart is on the verge of an IPO, many rumours have been floating around about their equity structure. This article aims to clear up any misinformation and provide clarity on equity at Instacart.

Fact or Fiction? - Instacart will clawback your equity if you leave the company pre-IPO. Fact - like Facebook before it, many startups will switch from issuing options to RSUs pre-IPO (Instacart did this in 2019). As of 2020, Instacart contracts state that you will not own your equity until the company goes public. If you quit (or are fired) prior to the company going public, you lose all your equity - including equity you would have otherwise vested prior to leaving.

Fact or Fiction? - Instacart will give you a dollar-equivalent number of stocks dependent on each quarter’s valuation. Fiction - Instacart quotes a dollar value during negotiation but converts that to a fixed number of stocks based on the company valuation at the first board meeting after you join. This does not change quarter-over-quarter and if the stock price increases you will benefit (unlike at Stripe). For example, if you get $250k RSUs over 4 years as your initial grant, and Instacart was valued at $250 when the grant was first offered, you will get 1000 stock units.

Fact or Fiction? - Instacart allows you to sell and transfer stocks prior to IPO. Fiction - You cannot sell or transfer any stocks before the company goes public.

Fact or Fiction? Instacart's most negotiable component of compensation is equity. Fact - Equity bands at Instacart are quite wide, especially for folks at higher levels. We've seen the equity for L7 candidates range from 1.3 million over 4 years up to 2.4 million over 4 years.

At Instacart, RSUs are subject to a 4-year vesting schedule: 25% vests at the end of the 1st year (there is a 1-year cliff), then 25% in each of the 2nd, 3rd, and 4th years (6.25% every 3 months).

  • Year 1: 25% ($150K)
  • Year 2: 25% ($150K)
  • Year 3: 25% ($150K)
  • Year 4: 25% ($150K)

Signing Bonus

Signing bonuses at Instacart are the second most negotiable component of compensation. We regularly help clients negotiate large signing bonuses into their offers. Signing bonuses at Instacart are competitive but slightly lower than industry-leading companies (e.g. Facebook). For example, Facebook E5 Software Engineers can get signing bonuses of up to 100k added to their offer, while we've seen signing bonuses max out at around 60k at Instacart for L5 Software Engineers. Additionally, Instacart is a bit less willing to give out its max signing bonus compared to Facebook.

Instacart recruiters follow the same formula as other companies in that they try to leave off signing bonuses initially on their offers as a way to test the candidate to see if they'll negotiate. The best way to mitigate this is when first hearing the offer, ask "Are there situations where signing bonuses are possible?". Frequently your recruiter will respond with something like "only if you have a competing opportunity with a signing bonus or a bonus at your current workplace". If one of those options is relevant in your situation, you should bring that up during the counter offer stage.

Performance Bonus

Unfortunately, Instacart offers no annual cash performance bonuses, though they do have 3-5% annual base salary bump depending on performance and stock refreshers which we will discuss below.

Stock Refreshers

Instacart has competitive stock refreshers. The refresher program is very similar to Facebook, where every year you receive an additional equity grant that is typically 25-33% of the original equity grant you received. This new grant will also vest over 4 years. As mentioned above, the size of the refresher will be determined based on your initial equity grant, so it is role and level dependent. However, this value can 3x if you receive the highest performance rating.

Refreshers are paid out in April or May. You won't get a refresher grant until you finish year 1 and the first vest will be the beginning of year 2, as is common amongst other big tech companies like Facebook or Google. After the initial refresher grant, you will continue to get these grants on a yearly base.

Stock refreshers are not guaranteed and are not explicitly listed in the offer letter. However, this is normal for most tech companies, and you should still factor these into your decision. Similar to equity, if you leave the company prior to the IPO, these refreshers will be clawed back along with your initial RSU grant.

Instacart Negotiation Process

Candidates often find it helpful to have a high-level overview of the negotiation process. Before diving into that, it's important to understand how Instacart's levels compare to other tech companies. We will use Google as the base case.

  • L3, "Engineer" this is typically new grads and is equivalent to Google L3
  • L4, "Engineer 2", this is an in-between level that straddles the line of Google L3 and L4
  • L5, "Senior Engineer", maps more closely to Google L4 vs L5
  • L6, "Senior Engineer 2", maps to L5 at Google
  • L7, "Staff Engineer" tracks to Google L6
  • L8, "Senior Staff Engineer" tracks to Google L7
  • L9, "Principle Engineer" tracks more closely to Google L8

If you have not yet received an offer from Instacart, there are a few mistakes to avoid making:

  1. Do not share your current compensation. In many states (e.g. California) it is illegal for companies to ask this, so you are certainly within your rights to say "I do not feel comfortable sharing that information"
  2. Do not share your compensation expectations. This is a common request now that recruiters are not able to ask about your current compensation. It is certainly harmful to share a low number, but sharing a very high number can also be a bad start to the negotiation as this will increase the likelihood that you are asked for proof of a competing offer. Instead, reply with something along the lines of "Right now I'm focused on the interview process and don't have a number in mind, but I'm confident we will be able to get to a number that works for both of us"

With that out of the way, let's discuss the negotiation process at Instacart:

  1. After finishing up your onsite, you will hear back from a recruiter within ~1 week. Instacart is middle of the pack in terms for response speed. Definitely faster than Google but slower than Amazon on average.
  2. Your recruiter will then reach out to setup a call, often saying something along the lines of "I have some exciting news to share". This is the offer call
  3. On the offer call, the recruiter will typically push you for compensation expectations. However, if properly deflected, they are willing to extend an initial offer
  4. We recommend you take time to digest the initial offer and consider the best point of leverage for your counter offer discussion
  5. You should then setup your second call with the recruiter to discuss the offer. On that call you will disclose your counter offer. The recruiter will likely push back and at Moonchaser we build a tree diagram unique to your situation with the most likely objections and the optimal responses to those objections. The goal is to get the recruiter to take your counter offer number back to the team as needed
  6. Instacart can push tight timelines on candidates under the guise of a "soft deadline". We've seen them give these "soft deadlines" with as little  as 24 hours to respond to the offer. Make sure you set an appropriate timeline with your recruiter on all your calls (more details on that below)
  7. When you get an updated offer, it is possible to push back again, but your recruiter will likely be reticent to take your request back to the team unless you have new information to bring to the table

There are two primary differences between junior and senior negotiations at Instacart:

  1. Senior employees are likely to see fewer pressure tactics compared to junior employees. For example, requests for more evidence on your cross offers tends to be limited. Generally speaking, recruiters working with these candidates provide more of a white glove service
  2. Recruiters will push you more to give them an initial number if you are more senior, rather than providing an offer. Given the importance of senior leaders and the wide range of the salary bands, they are typically hesitant to risk losing a candidate. This means the first number you provide is very important for anchoring the negotiation

Can I Lose my Instacart Offer by Negotiating?

This is by far the number 1 question Rora’s career partners are asked. It is a very common and valid fear, especially considering today’s volatile market conditions. But based on our data, what’s the actual probability that Instacart would decide to pull the offer?

First, let’s discuss what benefits Instacart would get from rescinding your offer. The primary reason a hiring manager would elect to rescind an offer would be a fear of liability with their intended hire - i.e., this hire may cause a scandal, this hire will in no way be able to perform their duties, this hire will be detrimental to Instacart, etc. Aside from that, when an offer has been extended, Instacart has already invested a substantial amount of time and money into the candidate they’re giving an offer to, and should have a solid understanding of how this candidate will perform in the role. It would be a net loss for the company to go through all those interviews, conversations, and putting together the offer to then decide that they want to cut ties with the candidate – this is a risk they try to mitigate before giving an offer. 

Even in this economy, we have seen clients get increases in their offers from companies of all sizes by making respectful and well-reasoned requests. A company is very unlikely to pull the offer based on negotiation - in our experience across thousands of negotiations, we’ve seen this happen less than 0.5% of the time. And that includes companies that are on hiring slowdown/freezes right now.

Now, there is a fundamental difference between getting an offer rescinded and losing the offer due to headcount. A headcount loss is solely based on the state of Instacart and the necessity of the role within the team. This isn’t common but can occasionally happen if needs at the company shift – and is more common with earlier-stage startups. It does not reflect your interview performance or skill level, and oftentimes companies will try to keep in touch with you and share other opportunities once headcount opens up. If your offer was rescinded, the company would not have any interest in keeping you warm. 

Regardless of the low likelihood of getting an offer rescinded, we know that this is a very common fear – and one that often holds candidates back from negotiating! To help mitigate the risk (and increase your confidence while negotiating) - follow these dos and don’ts to lower the probability of your offer getting rescinded:

  1. Do keep it professional - avoid getting into politics or making jokes that may be poorly received and make your hiring manager think you might be a liability to the company
  2. Do give justification and reasoning behind your ask for increased compensation – this could be based on your market value, another opportunity you have, specific expertise you bring to the table, or the strong relationship you’ve built with your hiring manager
  3. Do your first compensation ask over a phone call - in most cases we see a higher rate of success and understanding when the first ask is done over a call versus an email
  4. Do demonstrate to your hiring manager that you’re a solid candidate who would be a strong hire by creating and collaborating on an impact roadmap (outlining your 30 day, 60 day, and 90 day goals for getting started in your new role and your understanding of the priorities for this position)
  5. Do your best to understand the necessity of the role on this team - How critical is it? How long has the role been open for? This can help you determine the likelihood of the headcount being lost – and also the leverage you may have in negotiating

Instacart-Specific Negotiation Advice

Don't need offers in writing: Unlike Google, Instacart does not usually require you to provide cross offers in writing. This can be useful because many companies avoid putting their offers in writing until you commit to signing, which makes it hard to use them as leverage in other negotiations. They will likely ask for offer breakdowns, though, so be prepared to provide that in your cross offer.

Competitive Refreshers: If you have a competing offer, you can use Instacart refreshers to negotiate a higher value from Company B. You can then bring this new number from Company B back to Instacart and ask them to match it. They will usually do this excluding stock refreshers since those aren't specified in the offer letter. This tactic works particularly well at Instacart since recruiters are usually willing to quote a target refresher number when you ask.

Instacart's upcoming IPO: Instacart is rapidly approaching its IPO and has recently made some changes to their RSUs and refreshers. Make sure to confirm with your recruiter all equity related information, and ask questions if any points are unclear. We've seen recruiters exaggerate what you can expect to get and how much your stock will be worth in just a few years. You should always ignore claims about stock appreciation, and when it comes to refresher targets, you should ask what number is the "Meets Expectation" target.

Tight Timelines: In the past, we've seen Instacart be tough on timelines, sometimes giving folks as little as 24 hours to respond to an offer. It is especially important if you have multiple offers, that you set timeline expectations with your recruiter early and often. Let them know when your interviews will be wrapped up, and what length of time you'll need to respond to the offer. If the recruiter is unwilling to budge there are other tactics you can use (e.g. hiring manager conversations) to extend the deadline. Reach out to the team here at Moonchaser if you have more questions about this.

Negotiate Your OfferGet Support on Your Job Search
Sameer Siddiqi
Lead Negotiator @ Rora; 100+ negotiations completed

Sameer is a Lead Negotiator at Rora where helps individuals understand their market value and supports them during the negotiation process. Sameer has done over 400 negotiations and has been negotiating professionally for 2 years.

Previously - Sameer worked in Venture Capital in North America and multiple start-ups in the Middle East, where he frequently used financial modelling and operational analytics to negotiate equity with investors.

As a negotiator, Sameer has assisted several clients in increasing their offers by millions of dollars, and has helped hundreds of talented candidates advocate to receive their appropriate compensation and seniority.

Over 1000 individuals have used Rora to negotiate more than $10M in pay increases at companies like Amazon, Google, Meta, hundreds of startups, as well as consulting firms such as Vanguard, Cornerstone, BCG, Bain, and McKinsey. Their work has been featured in Forbes, ABC News, The TODAY Show, and theSkimm.

1:1 Salary Negotiation Support

We've negotiated more than $4M in Instacart offers this year. Our largest Instacart increase was $330K.

Negotiation strategy

Step 1 is defining the strategy, which often starts by helping you create leverage for your negotiation (e.g. setting up conversations with FAANG recruiters).

Negotiation anchor number

Step 2 we decide on anchor numbers and target numbers with the goal of securing a top of band offer, based on our internal verified data sets.

Negotiation execution plan

Step 3 we create custom scripts for each of your calls, practice multiple 1:1 mock negotiations, and join your recruiter calls to guide you via chat.

Frequently Asked Questions

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