About Rora
Our vision is to bring purpose back to HR and capitalism grounded in the spirit of inner success.
The New Idea
The current paradigm for hiring and employment is broken. AI is only exacerbating the declining trust and creating unsustainable levels of fake resumes, useless job descriptions, and noise.
HR is fundamentally in conflict between mitigating risk for their employers and honestly advocating for the people inside of a corporation.
The result is miscommunication, conflict, and dysfunctional work relationships. The average tenure at Google is 1.3 years.
Rora sees a new paradigm based in trust that is a win for talent, win for employers, and a win for HR.
A win for talent. Rora coaches your long term career development. We advocate for you so you can do what you do best.
A win for managers. We hold our clients accountable to alignment, impact, and growth. We manage and develop your employees' careers in ways you don't have time to. Employees stay motivated, communicate more, and think longer term.
A win for HR. We create more space for honest communication, less emotions or drama, and more efficiency.
A long term coach where the talent are the customers creates a more sustainable paradigm for work relationships to be successful for everyone.
From Rora’s Founder, Brian Liou
I grew up in a home of financial privilege, but my father also filled it with physical abuse and emotional pain. The long term impact I only came to terms with 17 years later.
As a child I was incapable of freeing myself from his abuse. I intimately know the fear and difficulty of what should be simple – walk away and tell someone.
I also deeply understand the shame and anger that come from being taken advantage of. It doesn’t leave you – and it shows up later – in personal relationships, in random interactions, and in challenging professional moments.
My father was not consciously trying to hurt me. He was passing down trauma he similarly experienced as a child.
I see this same dynamic play out in offer negotiations and work relationships. Seeking to be understood rather than understand. Win-lose rather than win-win. Needless conflict that can be eliminated.
I see a mindset of scarcity in employees and employers. I see a lack of clarity and ineffective communication.
A founder myself, I know companies don’t intend to hurt the very workers who make them exist. The prioritization of profits over people is simply dogma, it doesn’t have to be this way.
Rora is a movement to change this. I hope you’ll join us on this mission.