About Rora
Our vision is to create a new industry of professionals dedicated to building impactful careers for researchers, scientists, and engineers.
The New Idea
Who is someone dedicated to building your career long term, outside of yourself?
Someone who advises you to make good decisions on the right industry to work in, the right company to work for, the right projects to work on, or the right compensation to be paid?
The difference in decision making is the difference between choosing to work at MySpace instead of Facebook. Yet, even the successful professionals lack intention, planning, and strategic decision making when it comes to their own careers. Most say this is luck but like investing, good decision making in the long run can make you lucky.
On the other side of the labor market, companies employ millions of recruiters and HR professionals and invest billions of dollars in identifying, selecting, and building the careers of the right talent.
The result is an information asymmetry growing so large that is breaking the most essential ingredient of a work relationship: trust. Miscommunication on either side is a lose-lose for both sides.
Rora seeks to level the playing field and create win-win outcomes between top talent and employers.
From Rora’s Founder, Brian Liou
I grew up in a home of financial privilege, but my father also filled it with physical abuse and emotional pain. The long term impact I only came to terms with 17 years later.
As a child I was incapable of freeing myself from his abuse. I intimately know the fear and difficulty of what should be simple – walk away and tell someone.
I also deeply understand the shame and anger that come from being taken advantage of. It doesn’t leave you – and it shows up later – in personal relationships, in random interactions, and in challenging professional moments.
My father was not consciously trying to hurt me. He was passing down trauma he similarly experienced as a child.
I see this same dynamic play out in offer negotiations and work relationships. Seeking to be understood rather than understand. Win-lose rather than win-win. Needless conflict that can be eliminated.
I see a mindset of scarcity in employees and employers. I see a lack of clarity and ineffective communication.
A founder myself, I know companies don’t intend to hurt the very workers who make them exist. The prioritization of profits over people is simply dogma, it doesn’t have to be this way.
Rora is a movement to change this. I hope you’ll join us on this mission.