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Our Mission

To empower those who don’t see the power in themselves and level the playing field between workers and corporations.
Rora Fractal of Empowerment

The Purpose of Rora is Greater Than Profit

We’re all in a prison of some kind.

That prison could be materialism (money, fame, prestige), distraction (social media, consumption, approval from others), or insecurity (fear, anxiety, self-hate).

When we let these external forces dictate our worth, we adapt a victim mindset that not only impacts how we feel - but also how we see the world and the way we show up in every area of our lives.

The individuals who understand this most deeply are formerly incarcerated individuals (Returning Citizens) who have transformed from their sentences.

They have had to do the internal work that most of us are too afraid to: look in the mirror, take responsibility for their actions, and heal.

As we empower Returning Citizens with not just a job, but a career, our clients are also empowered by this wisdom. We rely on each other to succeed not just as professionals, but as human beings.

This economic connectedness grows our hearts and our minds.

Profit is a by-product of the high quality work we do.

Read more about our mission here.